In a recent article we talked about websites and where they should fit into your overall marketing strategy (Article Where does your website fit into your overall marketing strategy). There are various tactics we employ to get visitors to your website but in this article we will be talking about how your website needs to be designed in order to convert those visitors into leads. As long as the leads you generate are high quality ones, the more leads you generate, the more sales you will achieve.
The best place to position your website is at the center of your marketing strategy. All other channels should drive traffic to it. Promoting blogs, content offers and engaging with potential customers will help you do this. If your website is well optimised for attracting and converting visitors and contains relevant high quality content then it will help convert these visitors into leads and onwards through the buyers journey with the ultimate end goal of converting them into happy customers.
Social Media channels are critical to driving traffic and engaging with potential and existing customers but unlike social media channels, you have full control over your website and the experience it provides, so use this to your advantage.