You only have a few seconds to catch visitors attention when they land on your website homepage. In these few seconds, you need to immediately differentiate yourself from your competitors, make it clear what you do and who you do it for. By doing this, your visitors will have a clear understanding of how you can help and the value you can provide.
To get this message across quickly, a carefully crafted Unique Value Proposition (UVP) is used at the top of a homepage. A unique value proposition is a promise of value to be delivered and shows the main reason why someone should buy from you instead of a competitor.