Growth Insights

Characteristics of a Lead Generating Website

Posted by Sinead O Driscoll

In a recent article we talked about websites and where they should fit into your overall marketing strategy (Article Where does your website fit into your overall marketing strategy).   There are various tactics we employ to get visitors to your website but in this article we will be talking about how your website needs to be designed in order to convert those visitors into leads.  As long as the leads you generate are high quality ones, the more leads you generate, the more sales you will achieve.

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