Management of brands has traditionally been the responsibility of the marketing team. Aside from managing the brand's image at tradeshows, on printed media etc., marketing now also have to manage digital assets like the website, company blogs and of course social media channels used for building brand awareness, promotion and distribution of content etc.
Social media has changed the way we communicate today, whether it's on a personal level or on a business level. It is an essential channel for growing your business so get active where your customers are and provide them with useful and engaging content. Be sure not to use it like a megaphone or opportunity for constant sales pitches - it needs to be a 2 way conversation. Use your buyer personas to figure out which social media channels to concentrate on, put a strategy in place and reap the rewards.
"Nearly one-third of the world uses social networks regularly"
Source: eMarketer, 2016
The following are the top 7 reasons SaaS companies should use social media marketing and with the right strategy in place you can achieve them all.