Growth Insights

Reasons You Need to Automate Your Marketing

Posted by Sinead O Driscoll



So what is Marketing Automation? Marketing automation uses a particular type of software which allows companies to streamline, automate, and measure marketing tasks and workflows, so that they can increase operational efficiency and grow revenue faster with a lot less effort than if they didn't use it.

In HubSpots State of Inbound Report 2016 they found that marketing automation is in the top 5 company priorities right now.  It didn't appear in the top 9 in previous years so there's a big shift towards it.  

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