Content marketing should be viewed and valued as a strategic business activity for any organisation. It is fundamental to growing your online presence, adds value to your target audience and is a critical asset for generating revenue growth for many other reasons, some of which we will go through in this post.
In a recent article we talked about websites and where they should fit into your overall marketing strategy (Article Where does your website fit into your overall marketing strategy). There are various tactics we employ to get visitors to your website but in this article we will be talking about how your website needs to be designed in order to convert those visitors into leads. As long as the leads you generate are high quality ones, the more leads you generate, the more sales you will achieve.
Mobile use continues to increase and so responsive websites that load lightening fast is a critical success factor for any marketing strategy and company. As part of your overall marketing strategy you need to ensure that you stay competitive. One of the key ways to do this is to continuously review and tweak your customer experience on your website. People want instant everything these days so you have approx 3 seconds before a visitor bounces off your site. In some cases even less.
One of the ways you could look to improve your customer experience and resulting conversions is through the use of AMP - Accelerated Mobile Pages.
A key component of any inbound marketing campaign is a landing page. And on every landing page you will have a form where a visitor can submit their personal information in return for an ebook, to attend an event, watch a video etc. One of the best and easiest ways to improve conversion rates on your landing pages is to optimise these forms. You can have the best copy in the world and perfect images on the landing page but if your form isn't easy to fill out or overwhelms people it won't convert.
So very briefly we will go through 9 easy ways to increase conversion rates on landing pages that can be implemented with little effort but potentially have big results.
Everyone who has website for their business faces the same challenge of generating traffic. But too many companies cast too wide of a net and don’t get the results they need from their marketing. You can generate tons of traffic but it’s of no use unless it gets you qualified leads and has an impact on your bottom line.
The most important question you should ask yourself is if the traffic you are generating is the traffic that you need to grow your business? Are your visitors converting into leads and are these leads converting into customers?
Here are some ways you can attract qualified traffic to your website that will result in new leads and customers…
Does your business need to generate more leads and convert these leads into customers?
Lead generation is a challenge that most companies face at one time or another. But if you put time and effort into it, it can result in a lot of new business, help build a stong brand and increase your revenue.
So how do you generate leads? Firstly and most importantly, know who your customer is, what their challenges and pain points are and help them by providing valuable content that helps solve these problems and challenges. Given that people are getting more and more reluctant to give away their contact details these days, the best way to overcome this is to offer something in exchange for their information and that's where lead magnets come in.
A company’s website has a very important purpose: driving traffic, generating leads and converting leads into customers. In order to achieve this, you need to ensure that it has all the components it needs in order to drive growth and get results. Whether you are a B2B or B2C company your website needs to be designed to be a high performing one that is part of your overall marketing strategy.
A website needs to be designed for and speak directly to your intended audience. It must include valuable information that your visitor or buyer wants to learn about at each stage of the buyers journey. Here are 9 website must haves for lead generation for the Saas and Technology Industry to help boost your lead generation efforts and get the return on your website investment.