Growth Insights

Why SMART Marketing Goals Set You Up for Success

Posted by Sinead O Driscoll

I've spent over 20 years in project management and one thing I have learned is that in order for a project to be successful you need to think SMART when setting goals.   Setting SMART objectives are the formula for all types of successful projects whether it be marketing, sales, software development etc.  

A SMART goal approach is a great framework for creating measurable and successful goals.  By focusing on SMART goals for your marketing, you will be able to plan and implement more successful activities and campaigns that can be easily aligned with your overall growth strategy.  

SMART is an acronym that uses specific, measurable, achievable, realistic and timed objectives to formulate successful goals.  

By examining each aspect of the SMART goal framework, you will better understand how to why SMART marketing goals set you up for success and how to incorporate them in your marketing plan.  

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Sharpen your Marketing Campaigns by Following the Buyers Journey

Posted by Sinead O Driscoll

 

Using Buyer Personas is the first step to creating a successsful marketing strategy or campaign but you also need to fully understand your Buyers Journey and use it to plan your marketing strategy and associated campaigns.

   

70% of the buyer’s journey is complete before a buyer even reaches out to sales 

[Source: SiriusDecisions]

 

So if the buyer is spending 70% of their time researching a product or service, you need to understand what exactly it is they are doing and how you can help them during this time.

 

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How to Build a Solid Foundation for Marketing Success

Posted by Sinead O Driscoll

When an architect designs a building of any size, there is one critical component that is always included.  Without that one component, the building will not be supported and the project will fail.   That one component is the one that the building will sit on and gain strength from.  It's the first part of the building to be put in place and the most important part.  It is of course a solid and strong foundation.

Many companies launch into marketing strategies and inbound marketing campaigns without laying that foundation which results in them not achieving their goals and getting the return on their investment.  

When you are planning a marketing strategy it's important that approach it in the same way.  By building a strong foundation you will help set yourself up for success.  

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Where does your Website fit into your Overall Marketing Strategy?

Posted by Sinead O Driscoll

 

The best place to position your website is at the center of your marketing strategy.  All other channels should drive traffic to it.  Promoting blogs, content offers and engaging with potential customers will help you do this.  If your website is well optimised for attracting and converting visitors and contains relevant high quality content then it will help convert these visitors into leads and onwards through the buyers journey with the ultimate end goal of converting them into happy customers.  

Social Media channels are critical to driving traffic and engaging with potential and existing customers but unlike social media channels, you have full control over your website and the experience it provides, so use this to your advantage.  

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