Management of brands has traditionally been the responsibility of the marketing team. Aside from managing the brand's image at tradeshows, on printed media etc., marketing now also have to manage digital assets like the website, company blogs and of course social media channels used for building brand awareness, promotion and distribution of content etc.
You only have a few seconds to catch visitors attention when they land on your website homepage. In these few seconds, you need to immediately differentiate yourself from your competitors, make it clear what you do and who you do it for. By doing this, your visitors will have a clear understanding of how you can help and the value you can provide.
To get this message across quickly, a carefully crafted Unique Value Proposition (UVP) is used at the top of a homepage. A unique value proposition is a promise of value to be delivered and shows the main reason why someone should buy from you instead of a competitor.
Apart from being cost-effective and aligning to today's process, email marketing results can be easily measured allowing marketers to quickly review and optimise campaigns.
I spent over 20 years working in the Software Development industry before starting Web Journey and during that time I used many different methodologies (and combinations) for managing and executing software development projects. After spending many years using traditional waterfall approaches followed by more modern evolved methodologies, I soon learned that the Agile Methodology was the way to go in the majority of cases. Projects were more successful, were delivered on time, stayed within their budgets and the client got exactly what they wanted.
Because I am a firm believer in the benefits of Agile and have seen the results you can achieve, we apply the same methodology and principles as a tactic for our own marketing as well as for our clients marketing here at Web Journey. Here are the key reasons why...
Blogging is one of the best marketing tactics that you can employ. It's no longer a 'nice to have' for companies that really want to grow and get the edge in competitive markets. It provides a multitude of benefits from lead generation to building brand awareness so if you don't currently have a blog its time you considered it.
B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
In this article I'm going to go through the key reasons as to why you need to make blogging a priority for your company. Providing helpful compelling content to your audience can have a huge impact and here's why...
So what is Marketing Automation? Marketing automation uses a particular type of software which allows companies to streamline, automate, and measure marketing tasks and workflows, so that they can increase operational efficiency and grow revenue faster with a lot less effort than if they didn't use it.
In HubSpots State of Inbound Report 2016 they found that marketing automation is in the top 5 company priorities right now. It didn't appear in the top 9 in previous years so there's a big shift towards it.
There are many important marketing metrics that need to be regularly calculated and reviewed. The importance of customer acquisition cost for SaaS companies cannot be over emphasised. The relationship between CAC and LTV (Customer Lifetime Value) is as important and must also be calculated and monitored as a priority.
CAC is a measurement of how much it costs a company to acquire a customer. To calculate it you divide your Sales and Marketing Cost by the number of new customer's in a given period.
Brand awareness is the likelihood that consumers recognize the existence and availability of a company's product or service. Creating awareness for your brand is one of the key steps in marketing your product or service. If you are a startup or are launching a new product it is of even more importance so that you can stand out from competitors and quickly grow your subscribers and customers.
Content marketing is a strategy of creating and distributing relevant, timely and valuable content. The content must reflect your brand's image, get your brands message across and be of interest to your visitors, prospects or customers. Content Marketing is vital to any type of marketing strategy and is particularly good for boosting brand awareness and will help you stand out in a sea of competition.
Repeated brand exposure builds brand awareness and that's where content marketing comes into play.