A key component of any inbound marketing campaign is a landing page. And on every landing page you will have a form where a visitor can submit their personal information in return for an ebook, to attend an event, watch a video etc. One of the best and easiest ways to improve conversion rates on your landing pages is to optimise these forms. You can have the best copy in the world and perfect images on the landing page but if your form isn't easy to fill out or overwhelms people it won't convert.
So very briefly we will go through 9 easy ways to increase conversion rates on landing pages that can be implemented with little effort but potentially have big results.