Growth Insights

9 Essential Email Marketing Metrics you Need to Track

Posted by Sinead O Driscoll
Email marketing can have an ROI as high as 4,300% which makes it a really  cost-effective way of communicating with leads, prospects and customers.  It fits perfectly into the new way that buyers research and look for solutions and products online which is why it plays such a key role in inbound marketing.

Apart from being cost-effective and aligning to today's process, email marketing results can be easily measured allowing marketers to quickly review and optimise campaigns.

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8 Best Practices for Writing B2B Marketing Emails

Posted by Sinead O Driscoll

While it's important to build a cross channel marketing strategy, email remains one of the most popular and most cost-effective channels. According to HubSpot, 77% of consumers prefer email for marketing communications which shows it's popularity has not diminished.  

Email marketing is a key tactic used in Inbound Marketing.  It is widely used in the 'Close' phase of the buyers journey to start a conversation, build trust, keep leads engaged by providing valuable content and ultimately help convert leads into customers.  After all, leads who are nurtured with targeted content produce about a 20% increase in sales opportunities so it makes sense to include it in your campaigns.

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