Content marketing should be viewed and valued as a strategic business activity for any organisation. It is fundamental to growing your online presence, adds value to your target audience and is a critical asset for generating revenue growth for many other reasons, some of which we will go through in this post.
In a recent post, 9 Steps to an Effective Competitive Analysis we went through 9 areas that businesses need to focus on when completing a competitive analysis for their digital marketing strategy. This post is dedicated to 6 of the best tools for digital marketing competitive analysis which you can use to support that process.
Blogging is one of the best marketing tactics that you can employ. It's no longer a 'nice to have' for companies that really want to grow and get the edge in competitive markets. It provides a multitude of benefits from lead generation to building brand awareness so if you don't currently have a blog its time you considered it.
B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
In this article I'm going to go through the key reasons as to why you need to make blogging a priority for your company. Providing helpful compelling content to your audience can have a huge impact and here's why...
Using Buyer Personas is the first step to creating a successsful marketing strategy or campaign but you also need to fully understand your Buyers Journey and use it to plan your marketing strategy and associated campaigns.
70% of the buyer’s journey is complete before a buyer even reaches out to sales
So if the buyer is spending 70% of their time researching a product or service, you need to understand what exactly it is they are doing and how you can help them during this time.
When an architect designs a building of any size, there is one critical component that is always included. Without that one component, the building will not be supported and the project will fail. That one component is the one that the building will sit on and gain strength from. It's the first part of the building to be put in place and the most important part. It is of course a solid and strong foundation.
Many companies launch into marketing strategies and inbound marketing campaigns without laying that foundation which results in them not achieving their goals and getting the return on their investment.
When you are planning a marketing strategy it's important that approach it in the same way. By building a strong foundation you will help set yourself up for success.
The best place to position your website is at the center of your marketing strategy. All other channels should drive traffic to it. Promoting blogs, content offers and engaging with potential customers will help you do this. If your website is well optimised for attracting and converting visitors and contains relevant high quality content then it will help convert these visitors into leads and onwards through the buyers journey with the ultimate end goal of converting them into happy customers.
Social Media channels are critical to driving traffic and engaging with potential and existing customers but unlike social media channels, you have full control over your website and the experience it provides, so use this to your advantage.