Growth Insights

How to Build a Solid Foundation for Marketing Success

Posted by Sinead O Driscoll

When an architect designs a building of any size, there is one critical component that is always included.  Without that one component, the building will not be supported and the project will fail.   That one component is the one that the building will sit on and gain strength from.  It's the first part of the building to be put in place and the most important part.  It is of course a solid and strong foundation.

Many companies launch into marketing strategies and campaigns without laying that foundation which results in them not achieving their goals and getting the return on their investment.  

When you are planning a marketing strategy it's important that approach it in the same way.  By building a strong foundation you will help set yourself up for success.  

Read More

Reasons You Need to Automate Your Marketing

Posted by Sinead O Driscoll

 

 

So what is Marketing Automation? Marketing automation uses a particular type of software which allows companies to streamline, automate, and measure marketing tasks and workflows, so that they can increase operational efficiency and grow revenue faster with a lot less effort than if they didn't use it.

In HubSpots State of Inbound Report 2016 they found that marketing automation is in the top 5 company priorities right now.  It didn't appear in the top 9 in previous years so there's a big shift towards it.  

Read More

5 Ways SaaS Companies Can Dramatically Improve Their Digital Marketing

Posted by Sinead O Driscoll
 

 There are many ways that SaaS, Technology and Software companies can increase their digital marketing ROI.  Here are 6 easy tips to help you get much more from your marketing efforts... 

 

Read More