Growth Insights

6 of the Best Tools for Digital Marketing Competitive Analysis

Posted by Sinead O Driscoll

In a recent post, 9 Steps to an Effective Competitive Analysis we went through 9 areas that businesses need to focus on when completing a competitive analysis for their digital marketing strategy. This post is dedicated to 6 of the best tools for digital marketing competitive analysis which you can use to support that process.

 

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9 Steps to an Effective Competitive Analysis for Your Marketing Strategy

Posted by Sinead O Driscoll

You have to know exactly what what you're up against if you want to get the edge on your competition. That's why completing an online competitive analysis should be a top marketing priority.  As a marketer, it's not enough to have in-depth knowledge of your competitor's products or services, you also need to know exactly how they are marketing these and what tactic's they are employing.

You need to be able to get your product or service in front of the right people quicker and more effectively than your competitor's. A well researched and carefully planned marketing strategy and plan is required in order to achieve this and your marketing strategy should be underpinned by a detailed competitive analysis.

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What are the Key Phases of Agile Marketing Projects?

Posted by Sinead O Driscoll

In our last article I wrote about the Benefits of Agile Marketing.  To recap the key benefits are :-

  • Respond quickly to changes
  • Better collaboration to prevent a 'single-person' approach
  • Produce faster higher value campaigns
  • Experiment with different ideas quickly to see what works
  • Justify marketing spend with hard facts.
  • Use input from other departments to strengthen marketing efforts 
  • Hit problems quicker and tweak faster

The purpose of this article is to explain at a high level what the key phases of an agile marketing project include so that you can get a better understanding of how the methodology works.

Companies who adopt this type of marketing approach will have their own variation of the  methodology that has been tailored and tweaked over time to suit their business. 

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Benefits of Agile Marketing

Posted by Sinead O Driscoll

I spent over 20 years working in the Software Development industry before starting Web Journey and during that time I used many different methodologies (and combinations) for managing and executing software development projects.  After spending many years using traditional waterfall approaches followed by more modern evolved methodologies, I soon learned that the Agile Methodology was the way to go in the majority of cases.  Projects were more successful, were delivered on time, stayed within their budgets and the client got exactly what they wanted.

Because I am a firm believer in the benefits of Agile and have seen the results you can achieve, we apply the same methodology and principles as a tactic for our own marketing as well as for our clients marketing here at Web Journey. Here are the key reasons why...

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10 Steps to Writing an Optimized Blog Post

Posted by Sinead O Driscoll

One of the challenges we hear from many companies is that they know they need a company blog to help address some of their challenges like boosting traffic or lead generation, but they are unsure about how to start or plan a blog.   We also hear from companies that have a blog, that they are struggling with it and that it's not getting the results that they thought it would and they don't know why.

Without a company blog you will lose out on the many benefits including opportunities for ranking, extending your reach on social media, building brand awareness, generating inbound leads and customers.

This post will provide some tips to get you thinking and will then take you through the key 10 steps to writing an optimized blog post.

 

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Why You Need to Make Blogging a Priority

Posted by Sinead O Driscoll

Blogging is one of the best marketing tactics that you can employ.  It's no longer a 'nice to have' for companies that really want to grow and get the edge in competitive markets.   It provides a multitude of benefits from lead generation to building brand awareness so if you don't currently have a blog its time you considered it.

 

B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.

[Source: HubSpot]

 

In this article I'm going to go through the key reasons as to why you need to make blogging a priority for your company.  Providing helpful compelling content to your audience can have a huge impact and here's why...

 

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Reasons You Need to Automate Your Marketing

Posted by Sinead O Driscoll

 

 

So what is Marketing Automation? Marketing automation uses a particular type of software which allows companies to streamline, automate, and measure marketing tasks and workflows, so that they can increase operational efficiency and grow revenue faster with a lot less effort than if they didn't use it.

In HubSpots State of Inbound Report 2016 they found that marketing automation is in the top 5 company priorities right now.  It didn't appear in the top 9 in previous years so there's a big shift towards it.  

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5 Ways SaaS Companies Can Dramatically Improve Their Digital Marketing

Posted by Sinead O Driscoll
 

 There are many ways that SaaS, Technology and Software companies can increase their digital marketing ROI.  Here are 6 easy tips to help you get much more from your marketing efforts... 

 

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7 Powerful Ways of Using Content Marketing to Increase Brand Awareness

Posted by Sinead O Driscoll

Brand awareness is the likelihood that consumers recognize the existence and availability of a company's product or service.  Creating awareness for your brand is one of the key steps in marketing your product or service.  If you are a startup or are launching a new product it is of even more importance so that you can stand out from competitors and quickly grow your subscribers and customers. 

Content marketing is a strategy of creating and distributing relevant, timely and valuable content. The content must reflect your brand's image, get your brands message across and be of interest to your visitors, prospects or customers.  Content Marketing is vital to any type of marketing strategy and is particularly good for boosting brand awareness and will help you stand out in a sea of competition.

Repeated brand exposure builds brand awareness and that's where content marketing comes into play.

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