Growth Insights

Why You Need to Make Blogging a Priority

Posted by Sinead O Driscoll

Blogging is one of the best marketing tactics that you can employ.  It's no longer a 'nice to have' for companies that really want to grow and get the edge in competitive markets.   It provides a multitude of benefits from lead generation to building brand awareness so if you don't currently have a blog its time you considered it.

 

B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.

[Source: HubSpot]

 

In this article I'm going to go through the key reasons as to why you need to make blogging a priority for your company.  Providing helpful compelling content to your audience can have a huge impact and here's why...

 

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How Accelerated Mobile Pages can be used for Attracting and Converting Visitors

Posted by Sinead O Driscoll

 

Mobile use continues to increase and so responsive websites that load lightening fast is a critical success factor for any marketing strategy and company.  As part of your overall marketing strategy you need to ensure that you stay competitive.  One of the key ways to do this is to continuously review and tweak your customer experience on your website.  People want instant everything these days so you have approx 3 seconds before a visitor bounces off your site.  In some cases even less.

One of the ways you could look to improve your customer experience and resulting conversions is through the use of AMP - Accelerated Mobile Pages.

 

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9 Easy Ways To Increase Conversion Rates on Landing Pages

Posted by Sinead O Driscoll

A key component of any inbound marketing campaign is a landing page.  And on every landing page you will have a form where a visitor can submit their personal information in return for an ebook, to attend an event, watch a video etc.  One of the best and easiest ways to improve conversion rates on your landing pages is to optimise these forms.  You can have the best copy in the world and perfect images on the landing page but if your form isn't easy to fill out or overwhelms people it won't convert. 

So very briefly we will go through 9 easy ways to increase conversion rates on landing pages that can be implemented with little effort but potentially have big results. 

 

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