Content marketing should be viewed and valued as a strategic business activity for any organisation. It is fundamental to growing your online presence, adds value to your target audience and is a critical asset for generating revenue growth for many other reasons, some of which we will go through in this post.
Companies continue to increase their content marketing budgets in an effort to generate more leads and attract new customers. With increasing investment in content marketing it is even more important that the content you create gets to the right audience and you get the ROI from your efforts.
Many companies create great content but fail miserably at content marketing. In most cases the reason for this is that they fail to get their content in front of their intended audience. Even with great SEO you need to take extra steps to make sure that you use the most effective content distribution and promotion tactics to ensure it is seen by the right people and shared by them too!