Growth Insights

In a recent post we discussed how content marketing needs to be viewed and valued as a strategic business activity (7 Ways Content Marketing Drives Revenue Growth). HubSpot's recent demand generation report found that organizations exceeding their revenue goals were more likely to use content creation, online advertising and branding/public relations marketing tactics, with content creation leading the pack by a substantial lead.  

Content marketing should be viewed and valued as a strategic business activity for any organisation.  It is fundamental to growing your online presence, adds value to your target audience and is a critical asset for generating revenue growth for many other reasons, some of which we will go through in this post.

Companies continue to increase their content marketing budgets in an effort to generate more leads and attract new customers.   With increasing investment in content marketing it is even more important that the content you create gets to the right audience and you get the ROI from your efforts. 

Many companies create great content but fail miserably at content marketing.  In most cases the reason for this is that they fail to get their content in front of their intended audience.  Even with great SEO you need to take extra steps to make sure that you use the most effective content distribution and promotion tactics to ensure it is seen by the right people and shared by them too!  

I spent over 20 years working in the Software Development industry before starting Web Journey and during that time I used many different methodologies (and combinations) for managing and executing software development projects.  After spending many years using traditional waterfall approaches followed by more modern evolved methodologies, I soon learned that the Agile Methodology was the way to go in the majority of cases.  Projects were more successful, were delivered on time, stayed within their budgets and the client got exactly what they wanted.

Because I am a firm believer in the benefits of Agile and have seen the results you can achieve, we apply the same methodology and principles as a tactic for our own marketing as well as for our clients marketing here at Web Journey. Here are the key reasons why...

One of the challenges we hear from many companies is that they know they need a company blog to help address some of their challenges like boosting traffic or lead generation, but they are unsure about how to start or plan a blog.   We also hear from companies that have a blog, that they are struggling with it and that it's not getting the results that they thought it would and they don't know why.

Without a company blog you will lose out on the many benefits including opportunities for ranking, extending your reach on social media, building brand awareness, generating inbound leads and customers.

This post will provide some tips to get you thinking and will then take you through the key 10 steps to writing an optimized blog post.

Blogging is one of the best marketing tactics that you can employ.  It's no longer a 'nice to have' for companies that really want to grow and get the edge in competitive markets.   It provides a multitude of benefits from lead generation to building brand awareness so if you don't currently have a blog its time you considered it.

In this article I'm going to go through the key reasons as to why you need to make blogging a priority for your company.  Providing helpful compelling content to your audience can have a huge impact and here's why...

 There are many ways that SaaS, Technology and Software companies can increase their digital marketing ROI.  Here are 6 easy tips to help you get much more from your marketing efforts... 

Brand awareness is the likelihood that consumers recognize the existence and availability of a company's product or service.  Creating awareness for your brand is one of the key steps in marketing your product or service.  If you are a startup or are launching a new product it is of even more importance so that you can stand out from competitors and quickly grow your subscribers and customers. 

Content marketing is a strategy of creating and distributing relevant, timely and valuable content. The content must reflect your brand's image, get your brands message across and be of interest to your visitors, prospects or customers.  Content Marketing is vital to any type of marketing strategy and is particularly good for boosting brand awareness and will help you stand out in a sea of competition.

Repeated brand exposure builds brand awareness and that's where content marketing comes into play.

Everyone who has website for their business faces the same challenge of generating traffic.  But too many companies cast too wide of a net and don’t get the results they need from their marketing.  You can generate tons of traffic but it’s of no use unless it gets you qualified leads and has an impact on your bottom line.  

The most important question you should ask yourself is if the traffic you are generating is the traffic that you need to grow your business?  Are your visitors converting into leads and are these leads converting into customers?  

Here are some ways you can attract qualified traffic to your website that will result in new leads and customers…