Growth Insights

Sharpen your Marketing Campaigns by Following the Buyers Journey

Posted by Sinead O Driscoll

 

Using Buyer Personas is the first step to creating a successsful marketing strategy or campaign but you also need to fully understand your Buyers Journey and use it to plan your marketing strategy and associated campaigns.

   

70% of the buyer’s journey is complete before a buyer even reaches out to sales 

[Source: SiriusDecisions]

 

So if the buyer is spending 70% of their time researching a product or service, you need to understand what exactly it is they are doing and how you can help them during this time.

 

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