Using Buyer Personas is the first step to creating a successsful marketing strategy or campaign but you also need to fully understand your Buyers Journey and use it to plan your marketing strategy and associated campaigns.
70% of the buyer’s journey is complete before a buyer even reaches out to sales [Source: SiriusDecisions] |
So if the buyer is spending 70% of their time researching a product or service, you need to understand what exactly it is they are doing and how you can help them during this time.