Growth Insights

Why You Need to Make Blogging a Priority

Posted by Sinead O Driscoll

Blogging is one of the best marketing tactics that you can employ.  It's no longer a 'nice to have' for companies that really want to grow and get the edge in competitive markets.   It provides a multitude of benefits from lead generation to building brand awareness so if you don't currently have a blog its time you considered it.

 

B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.

[Source: HubSpot]

 

In this article I'm going to go through the key reasons as to why you need to make blogging a priority for your company.  Providing helpful compelling content to your audience can have a huge impact and here's why...

 

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7 Powerful Ways of Using Content Marketing to Increase Brand Awareness

Posted by Sinead O Driscoll

Brand awareness is the likelihood that consumers recognize the existence and availability of a company's product or service.  Creating awareness for your brand is one of the key steps in marketing your product or service.  If you are a startup or are launching a new product it is of even more importance so that you can stand out from competitors and quickly grow your subscribers and customers. 

Content marketing is a strategy of creating and distributing relevant, timely and valuable content. The content must reflect your brand's image, get your brands message across and be of interest to your visitors, prospects or customers.  Content Marketing is vital to any type of marketing strategy and is particularly good for boosting brand awareness and will help you stand out in a sea of competition.

Repeated brand exposure builds brand awareness and that's where content marketing comes into play.

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