Growth Insights

In our last article I wrote about the Benefits of Agile Marketing.  To recap the key benefits are :-

• Respond quickly to changes
• Better collaboration to prevent a 'single-person' approach
• Produce faster higher value campaigns
• Experiment with different ideas quickly to see what works
• Justify marketing spend with hard facts.
• Use input from other departments to strengthen marketing efforts 
• Hit problems quicker and tweak faster

The purpose of this article is to explain at a high level what the key phases of an agile marketing project include so that you can get a better understanding of how the methodology works.

Companies who adopt this type of marketing approach will have their own variation of the  methodology that has been tailored and tweaked over time to suit their business. 

I spent over 20 years working in the Software Development industry before starting Web Journey and during that time I used many different methodologies (and combinations) for managing and executing software development projects.  After spending many years using traditional waterfall approaches followed by more modern evolved methodologies, I soon learned that the Agile Methodology was the way to go in the majority of cases.  Projects were more successful, were delivered on time, stayed within their budgets and the client got exactly what they wanted.

Because I am a firm believer in the benefits of Agile and have seen the results you can achieve, we apply the same methodology and principles as a tactic for our own marketing as well as for our clients marketing here at Web Journey. Here are the key reasons why...