Growth Insights

Benefits of Agile Marketing

Posted by Sinead O Driscoll

I spent over 20 years working in the Software Development industry before starting Web Journey and during that time I used many different methodologies (and combinations) for managing and executing software development projects.  After spending many years using traditional waterfall approaches followed by more modern evolved methodologies, I soon learned that the Agile Methodology was the way to go in the majority of cases.  Projects were more successful, were delivered on time, stayed within their budgets and the client got exactly what they wanted.

Because I am a firm believer in the benefits of Agile and have seen the results you can achieve, we apply the same methodology and principles as a tactic for our own marketing as well as for our clients marketing here at Web Journey. Here are the key reasons why...

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10 Steps to Writing an Optimized Blog Post

Posted by Sinead O Driscoll

One of the challenges we hear from many companies is that they know they need a company blog to help address some of their challenges like boosting traffic or lead generation, but they are unsure about how to start or plan a blog.   We also hear from companies that have a blog, that they are struggling with it and that it's not getting the results that they thought it would and they don't know why.

Without a company blog you will lose out on the many benefits including opportunities for ranking, extending your reach on social media, building brand awareness, generating inbound leads and customers.

This post will provide some tips to get you thinking and will then take you through the key 10 steps to writing an optimized blog post.

 

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Why You Need to Make Blogging a Priority

Posted by Sinead O Driscoll

Blogging is one of the best marketing tactics that you can employ.  It's no longer a 'nice to have' for companies that really want to grow and get the edge in competitive markets.   It provides a multitude of benefits from lead generation to building brand awareness so if you don't currently have a blog its time you considered it.

 

B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.

[Source: HubSpot]

 

In this article I'm going to go through the key reasons as to why you need to make blogging a priority for your company.  Providing helpful compelling content to your audience can have a huge impact and here's why...

 

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Sharpen your Marketing Campaigns by Following the Buyers Journey

Posted by Sinead O Driscoll

 

Using Buyer Personas is the first step to creating a successsful marketing strategy or campaign but you also need to fully understand your Buyers Journey and use it to plan your marketing strategy and associated campaigns.

   

70% of the buyer’s journey is complete before a buyer even reaches out to sales 

[Source: SiriusDecisions]

 

So if the buyer is spending 70% of their time researching a product or service, you need to understand what exactly it is they are doing and how you can help them during this time.

 

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How to Build a Solid Foundation for Marketing Success

Posted by Sinead O Driscoll

When an architect designs a building of any size, there is one critical component that is always included.  Without that one component, the building will not be supported and the project will fail.   That one component is the one that the building will sit on and gain strength from.  It's the first part of the building to be put in place and the most important part.  It is of course a solid and strong foundation.

Many companies launch into marketing strategies and inbound marketing campaigns without laying that foundation which results in them not achieving their goals and getting the return on their investment.  

When you are planning a marketing strategy it's important that approach it in the same way.  By building a strong foundation you will help set yourself up for success.  

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Characteristics of a Lead Generating Website

Posted by Sinead O Driscoll

In a recent article we talked about websites and where they should fit into your overall marketing strategy (Article Where does your website fit into your overall marketing strategy).   There are various tactics we employ to get visitors to your website but in this article we will be talking about how your website needs to be designed in order to convert those visitors into leads.  As long as the leads you generate are high quality ones, the more leads you generate, the more sales you will achieve.


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Where does your Website fit into your Overall Marketing Strategy?

Posted by Sinead O Driscoll

 

The best place to position your website is at the center of your marketing strategy.  All other channels should drive traffic to it.  Promoting blogs, content offers and engaging with potential customers will help you do this.  If your website is well optimised for attracting and converting visitors and contains relevant high quality content then it will help convert these visitors into leads and onwards through the buyers journey with the ultimate end goal of converting them into happy customers.  

Social Media channels are critical to driving traffic and engaging with potential and existing customers but unlike social media channels, you have full control over your website and the experience it provides, so use this to your advantage.  

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How Accelerated Mobile Pages can be used for Attracting and Converting Visitors

Posted by Sinead O Driscoll

 

Mobile use continues to increase and so responsive websites that load lightening fast is a critical success factor for any marketing strategy and company.  As part of your overall marketing strategy you need to ensure that you stay competitive.  One of the key ways to do this is to continuously review and tweak your customer experience on your website.  People want instant everything these days so you have approx 3 seconds before a visitor bounces off your site.  In some cases even less.

One of the ways you could look to improve your customer experience and resulting conversions is through the use of AMP - Accelerated Mobile Pages.

 

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9 Easy Ways To Increase Conversion Rates on Landing Pages

Posted by Sinead O Driscoll

A key component of any inbound marketing campaign is a landing page.  And on every landing page you will have a form where a visitor can submit their personal information in return for an ebook, to attend an event, watch a video etc.  One of the best and easiest ways to improve conversion rates on your landing pages is to optimise these forms.  You can have the best copy in the world and perfect images on the landing page but if your form isn't easy to fill out or overwhelms people it won't convert. 

So very briefly we will go through 9 easy ways to increase conversion rates on landing pages that can be implemented with little effort but potentially have big results. 

 

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7 Reasons SaaS Companies Should Use Social Media Marketing

Posted by Sinead O Driscoll

Social media has changed the way we communicate today, whether it's on a personal level or on a business level.  It is an essential channel for growing your business so get active where your customers are and provide them with useful and engaging content.   Be sure not to use it like a megaphone or opportunity for constant sales pitches - it needs to be a 2 way conversation.  Use your buyer personas to figure out which social media channels to concentrate on, put a strategy in place and reap the rewards.

"Nearly one-third of the world uses social networks regularly" 
Source: eMarketer, 2016 

The following are the top 7 reasons SaaS companies should use social media marketing and with the right strategy in place you can achieve them all.

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Reasons You Need to Automate Your Marketing

Posted by Sinead O Driscoll

 

 

So what is Marketing Automation? Marketing automation uses a particular type of software which allows companies to streamline, automate, and measure marketing tasks and workflows, so that they can increase operational efficiency and grow revenue faster with a lot less effort than if they didn't use it.

In HubSpots State of Inbound Report 2016 they found that marketing automation is in the top 5 company priorities right now.  It didn't appear in the top 9 in previous years so there's a big shift towards it.  

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Importance of Customer Acquisition Cost for SaaS Companies

Posted by Sinead O Driscoll

There are many important marketing metrics that need to be regularly calculated and reviewed. The importance of customer acquisition cost for SaaS companies cannot be over emphasised.  The relationship between CAC and LTV (Customer Lifetime Value) is as important and must also be calculated and monitored as a priority.

CAC is a measurement of how much it costs a company to acquire a customer.    To calculate it you divide your Sales and Marketing Cost by the number of new customer's in a given period.  

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5 Ways SaaS Companies Can Dramatically Improve Their Digital Marketing

Posted by Sinead O Driscoll
 

 There are many ways that SaaS, Technology and Software companies can increase their digital marketing ROI.  Here are 6 easy tips to help you get much more from your marketing efforts... 

 

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7 Powerful Ways of Using Content Marketing to Increase Brand Awareness

Posted by Sinead O Driscoll

Brand awareness is the likelihood that consumers recognize the existence and availability of a company's product or service.  Creating awareness for your brand is one of the key steps in marketing your product or service.  If you are a startup or are launching a new product it is of even more importance so that you can stand out from competitors and quickly grow your subscribers and customers. 

Content marketing is a strategy of creating and distributing relevant, timely and valuable content. The content must reflect your brand's image, get your brands message across and be of interest to your visitors, prospects or customers.  Content Marketing is vital to any type of marketing strategy and is particularly good for boosting brand awareness and will help you stand out in a sea of competition.

Repeated brand exposure builds brand awareness and that's where content marketing comes into play.

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How To Attract Ideal Clients to your Website

Posted by Sinead O Driscoll

 

Everyone who has website for their business faces the same challenge of generating traffic.  But too many companies cast too wide of a net and don’t get the results they need from their marketing.  You can generate tons of traffic but it’s of no use unless it gets you qualified leads and has an impact on your bottom line.  

The most important question you should ask yourself is if the traffic you are generating is the traffic that you need to grow your business?  Are your visitors converting into leads and are these leads converting into customers?  

Here are some ways you can attract qualified traffic to your website that will result in new leads and customers…

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